The North American Guitar | Unit 9, Waterside | 44-48 Wharf Road | London | N1 7UX
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Elixir Strings

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Elixir started in 1995, and fell into the string world by accident, after using them as test subjects in trying to find a better variety of push pull cable. The company would coat the strings in PTFE for their use in cables but then decided to see how the coating would work on the strings when fitted to a guitar.

After experimenting with different coatings, Elixir was born and the rest, as they say, is history. Since then the company has grown to be the leading brand for acoustic guitar strings, with a list of well known guitarists as Elixir users, including Newton Faulkner, Sarah Jarosz and John Paul Jones.