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A Host of New Santa Cruz Guitars Arrive!

As it seems is always the case here at The North American Guitar Showroom in London, the last few weeks have been both very busy and very exciting. In favour of the latter, we have just recently received a new influx of incredible instruments from the lovely team that make up the Santa Cruz Guitar Company out in Santa Cruz, California. 

The Guitars themselves range from traditional styles with the accompanying material choices to suit, through to more custom appointments and varied takes on silhouettes we've come to know and love from Richard Hoover and his fine team. The one constant in all these instruments is the use of stunning, sustainably sourced woods and absolutely magnificent workmanship across the varied selection of new additions to our showroom.

From the sublime figured Koa on our new 1929 OO model, through to the beautiful Bearclaw Moon Spruce top on our Georgia Peach finished OM Custom, the finishing work and quality on these guitars is truly exceptional. In addition the playability, as one would expect, is sublime across the range and between the five new guitars we now have in stock there really is something for everyone. 

Sonically, between them these guitars cover a whole host of tones from deeply vintage inspired through to more modern and versatile flavours. What is possibly most satisfying about seeing all the guitars together is knowing that the variation in tones and silhouettes will be mirrored in the diversity of the people they will ultimately end up going home with. There really is something for everyone. 

Without further introduction, lets take a closer look at the five absolutely stunning new guitars now available in our showroom!

Santa Cruz 1929 OO Acoustic Guitar, All Koa - £10,950

 

This superb Santa Cruz 1929 OO in all Koa body construction is an absolute gem of a small bodied instrument from Richard Hoover and his team out in Santa Cruz, California.

Taking its core aesthetics and feel from the small body steel strings of the American Great Depression, this guitar has an immense amount of character and tone present in its more intimate frame.

The all Koa body construction gifts this instrument with a very sweet and direct sound, with a very quick attack and response that makes for a lively fingerpicker as well as an absolute cannon when you dig in with a flatpick. Not to mention that it looks absolutely jawdropping.

The classic combination of a Mahogany Neck topped with an Ebony Fretboard gives you a familiar and smooth avenue into exploring the more intricate voices of the body's tone woods, and with a subtle V profile and of course gorgeous fretwork the guitar is an effortless joy to play. 

The guitar comes with a Santa Cruz Fitted Hardcase.

  • Model: 1929-00 
  • Top: Koa
  • Back and Sides: Koa
  • Neck: Mahogany 'V' Neck
  • Fingerboard: Ebony
  • Rosette: Ivoroid/Tortoise/Ivoroid
  • Headstock Veneer: Koa with vintage Santa Cruz script logo
  • Scale Length: 24 3/4"
  • Frets: 20
  • Nut Width: 1 3/4"
  • Bridge: Ebony
  • Machine Heads: Nickel open-back w/Ebony Buttons
  • Finish: Nitrocelulose
  • Body Shape: 00 size
  • Bracing: Scalloped
  • Binding: Koa
  • Pickguard: Tortoise-style celluloid
  • Case: Santa Cruz Branded Hardcase

 

 

Santa Cruz D Law Model Acoustic Guitar, Mahogany & Italian Spruce - £7,450

This elegant Santa Cruz D Law Model in Mahogany and Italian Spruce is a powerful and assertive Dreadnought with all the versatility and playability you could ask for, and the exceptional workmanship one would expect from Richard Hoover and his team out in Santa Cruz, California. 

With simple, iconic lines and a gorgeous sunburst finish, this guitar captures a very classic and traditional aesthetic, with the benefits of the unbelievable attention to detail and care that a dedicated high end workshop can invest. 

The tone of the guitar is delightfully lively, rich and full of harmonic overtones while certainly not lacking in the low-end heft that makes Dreadnought style acoustics such workhorses for singer/songwriters and accompanying guitarists. 

Made up out of Mahogany for the Back and Sides with an Italian Spruce top, this guitar is very light given the size, but projects a huge tone with plenty of shimmering treble supported by strong, present mids and a full, warm bottom end.

The Mahogany Neck topped with an Ebony Fretboard make for a familiar feel and playability with a great amount of clarity and comfort across the board. With beautiful D&S Long Pattern Inlays. 

The guitar comes with a Santa Cruz fitted hardcase. 

  • Body Wood Type: Mahogany
  • Back Stripe: Tortoise
  • Body Binding: Backlit Tortoise
  • Top Wood Type: Italian Spruce
  • Rosette: Ivoroid
  • Purfling: Violin Purfle
  • Bracing/Voicing: Special Hybrid Bracing Pattern, Adriondack bracing with hot hide glue
  • Soundhole: 4″
  • Neck Peghead: Solid Square
  • Peghead Binding: Backlit Tortoise
  • Overlay Material: Ebony
  • Headstock Inlay: SCGC
  • Scale Length: 25.25″
  • Fingerboard Side Dots: White
  • Inlay: D & S Long Pattern
  • Width at Nut: 1-11/16″
  • Width at 14th Fret: 2-3/16″
  • Binding: Backlit Tortoise
  • Finish Type: Clear
  • Type-Top Vintage Tobacco Sunburst
  • Pickguard: Tortoise D Shape
  • Gears: Waverly 4060
  • Bridge Spacing Through Saddle: 2-3/16″
  • Pick-Up: None

 

Santa Cruz OM Custom Acoustic Guitar, Mahogany & Bearclaw Moon Spruce - £7,850

This jaw dropping OM Custom from Santa Cruz Guitars out in Santa Cruz, California is a truly remarkable piece. With the custom appointments ranging from 'Cowboy Rope' purfling all over the instrument to the mellow Georgia Peach Sunburst finish that ordains the magnificent Bearclaw Moon Spruce top. 

The combination of Mahogany and Bearclaw Moon Spruce in the body construction of this fine instrument makes for a very light OM that projects an incredibly full bodied and lively tone with plenty of volume. 

It feels very touch sensitive to play, and the classic combination of Mahogany topped with Ebony for the neck and fretboard makes it very easy to glide around the fretboard and coax luscious tones from this spritely steel string. 

The workmanship and general feel of this instrument really does a fine job of reflecting the skill and passion in Richard Hoover and his team, with immaculate finishing and sustainably sourced, high grade materials meeting superb luthierie, you really can't go wrong with a Santa Cruz Guitar. 

This instrument comes with a Santa Cruz fitted hardcase. 

  • Body Wood Type: Mahogany
  • Back Stripe: Zipper
  • Binding: Ivoroid
  • Top Wood Type: Bearclaw Moon Spruce
  • Rosette: Cowboy Rope
  • Purfling: Cowboy Rope
  • Bracing: Adirondack Bracing with Hide Glue
  • Peghead: Solid Square
  • Peghead Binding: Ivoroid
  • Overlay Material: Ebony
  • Headstock Inlay: Script Logo
  • Width at Nut: 1-3/4″
  • Neck Shape: V with Volute
  • Fingerboard Side Dots: Black
  • Inlay: 2mm dots
  • Width at 14th Fret: 2-3/16
  • Binding: Ivoroid
  • Purfling: Cowboy Rope
  • Scale Length: 25.375
  • Finish: Georgia Peach Suburst
  • Pickguard: Tortoise
  • Tuners/gears: Nickel Waverly

 

Santa Cruz OM Custom Acoustic Guitar, Walnut & Cedar - £8,950

This absolute gem of an OM Custom from Santa Cruz Guitars out in Santa Cruz, California features walnut for the back and sides, with a beautiful lightly coloured cedar top.

Richard Hoover and his team really have done a stellar job with their take on a truly iconic acoustic silhouette, bringing together sustainably sourced woods and consistently outstanding workmanship to make a truly magical instrument.

The tone of this fantastically versatile instrument is characterised by the crisp trebles, present, punchy mids and a supportive and full bottom end. Overall it is a very balanced sounding guitar, with a huge dynamic range. So whether you're fingerpicking lightly or digging in with a flatpick, the guitar sounds lively and harmonically rich.

The Mahogany neck topped with an Ebony fretboard makes for a very familiar and comfortable player. With a mellow V shape throughout, it feels exceedingly smooth across the board and with the superb finishing of the frets and woods the playability really is flawless.

The guitar comes with a Santa Cruz fitted hardcase.

  • Body Wood Type: Walnut
  • Back Stripe: Zipper
  • Binding: Ivoroid
  • Top Wood Type: Cedar
  • Rosette: Walnut
  • Bracing: Scalloped Bracing
  • Peghead: Solid Square
  • Peghead Binding: Ivoroid
  • Overlay Material: Ebony
  • Headstock Inlay: SCGC
  • Width at Nut: 1-3/4″
  • Neck Shape: V with Volute
  • Fingerboard Side Dots: Black
  • Inlay: 2mm dots
  • Width at 14th Fret: 2-3/16
  • Binding: Ivoroid
  • Scale Length: 25.375
  • Finish: Clear
  • Pickguard: Tortoise
  • Tuners/gears: Nickel Waverly

Santa Cruz FTC Acoustic Guitar, Flamed Maple & European Spruce - £13,750

This absolutely astounding art-deco behemoth from Santa Cruz Guitars out in Santa Cruz, California is an FTC Model Acoustic Guitar in Flamed Maple and European Spruce. 

Born from a desire to create a flat top acoustic with the projection of an archtop guitar without lacking sustain, this majestic instrument is made with a beautifully carved Flamed Maple back and sides, then coupled with a European spruce top for warmth and clarity. 

The neck is also comprised of Flamed Maple in its bulk, with an Ebony fretboard topping it and bringing the whole sonic identity of the guitar together. The 'round' neck profile is incredibly comfortable and across the board the guitar boasts superb playability and highly responsive dynamics.

In regards to the tone of this very unique instrument, the low end is powerful and rich, with very present and punchy mids and the lovely sparkle in the high end frequencies you would hope from from high grade maple. This all comes together with a fantastic abundance of projection and harmonic complexity that makes this guitar really bellow and sing when played with a flatpick, while also remaining deep and clear when played fingerstyle, with those telltale harmonics still lingering. 

The guitar comes with a Santa Cruz fitted hardcase. 

  • Body Wood Type: Flamed Maple
  • Back Stripe: Black
  • Binding: Ivoroid
  • Top Wood Type: European Spruce
  • Rosette: ivoroid 
  • Purfling: purfle combo
  • Bracing/Voicing: tapered
  • Neck Peghead: solid, F style
  • Peghead Binding: Ivoroid
  • Overlay Material: Ebony
  • Headstock Inlay: Santa Cruz script logo
  • Width at Nut: 1-11/16″
  • Neck Shape: round profile
  • Fingerboard Side Dots: black
  • Inlay: deco
  • Width at 14th Fret: 2-3/16″
  • Binding: ivoroid
  • Scale Length: 25.375″
  • Finish Top: sunburst Back & Sides: sunburst
  • Neck: buffed
  • Tuners/gears: Schaller Imperial

 

It goes without saying that we are immensely proud to represent the Santa Cruz Guitar Company here at The North American Guitar, and a set of brand new instruments this diverse and inspiring only ever goes to strengthen that feeling. 

We can't wait to share more on these guitars with you through demos, social and all other avenues of the like, but most of all we can't wait for you to come down to our showroom, grab a drink and get picking! 

Until then as always,

Have a fantastic weekend.

Brian Love

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