The North American Guitar | Unit 9, Waterside | 44-48 Wharf Road | London | N1 7UX
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Frank Brothers Arcade Model Announced

2017 was a special year for Frank Brothers Guitar Company. Not only did it mark the start of our relationship with Frank Bros as their exclusive European representatives, but their Cremona Sunburst model received an incredible review in The Guitar Magazine that resulted in it being nominated for Guitar of the Year in the magazine's end of year awards.

Add to that the growing list of artists that are choosing to play their guitars, including Vulfpeck's Cory Wong and British singer songwriter James Bay (pictured below in a recent article in Q Magazine), and you'd be forgiven for allowing the Frank Brothers a chance to sit back and reflect on a successful year.


But rest they did not. Tim, Nick and Jon Frank worked tirelessly at the end of 2017 and beginning of 2018 to design and build the next model in the Frank family, the Arcade.

January soon came around and Frank Brothers found themselves next to one of the icons of modern electric guitar luthierie and President of the European Guitar Builders Association, Michael Spalt, at the Boutique Guitar Showcase inside the music instrument industry’s biggest annual event, the NAMM Show.

There, Frank Brothers were put on the world stage, and quickly found themselves the subject of videos from mainstream YouTube vloggers and articles on Reverb.com. If 2017 was a big year for Frank Brothers, judging by the reaction they received at the NAMM show, 2018 could very easily be even bigger.

 


Building on the success of the semi-hollow Signature model, the new Arcade is an all-solid version, featuring a solid Genuine Mahogany body with an Eastern Rock Maple, bound top.



As standard the Arcade is fitted with P90 pickups from Lollar or Seymour Duncan, but upgrades to Humbuckers are offered and feature Frank Brothers’ own custom made pickup surrounds.



We have one of Frank Brothers’ NAMM series models arriving in the next few days, featuring Lollar El Rayo Humbuckers with a four-pot control configuration and a stunning Tobacco Burst finish.



This guitar’s quartersawn Genuine Mahogany neck and Macassar Ebony fretboard are incredibly comfortable to play and maintain Frank Bros’ trademark design in offering excellent access to the upper frets.



Frank Brothers’ Arcade model starts at £3,250, with a variety of upgrade options for pickups, finishes, bridges and tailpieces.
This Arcade model is the first to land in Europe, and we cannot wait for this guitar to arrive!

Frank Brothers Arcade Electric Guitar - Tobacco Burst, Humbuckers - £3,395
Body: Genuine Mahogany
Top: Eastern Rock Maple
Fretboard Material: Quartersawn Macassar Ebony
Neck: Quartersawn Genuine Mahogany
Headstock overlay: Satin Black with Macassar Ebony truss rod cover
Truss rod: Traditional single-action
Fretboard Radius: 12”
Scale length: 25”
Nut Width: 1 11/16”
Nut Material: Bone
Inlays: Pearloid dots, white side dots, Frank Brothers Italian Celluloid Pearl headstock logo
Headstock: 14 Degree angle
Frets: Jescar 51108 18% Nickel Silver (0.108” H x 0.051” W)
Finish: Super thin nitro-cellulose lacquer. Satin neck and body, gloss top
Tuners: Japanese made Gotoh
Bridge: Vintage correct ABR-1
Tailpiece: Japanese made Gotoh Aluminum Stop
Strap buttons: Frank Brothers custom strap buttons in Chrome
Pickups: Matched set of Lollar El Rayo Humbuckers
Wire: Vintage style cloth covered
Case: G&G custom fitted case
For more information on this incoming Frank Brothers Arcade, please get in touch by calling +44 (0) 207 835 5597 or emailing us here.

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