Just Arrived

Introducing: Asher Guitars

We're so excited to announce that we're adding Asher Guitars and Lapsteels to our roster of electric luthiers. We've just received our first three guitars from Asher, which Todd puts to their paces in our latest episode of Just Arrived.

Asher Guitars and Lapsteels are a boutique company known for crafting fine instruments, with a focus upon personal connection and superior service.

Bill Asher, founder and master luthier at Asher Guitars and Lapsteels, is known and well regarded by a number of legendary musicians. With loyal clients such as Jackson Browne, Ben Harper, Fleetwood Mac, Paul Simon, and The Chicks, Asher's decades of experience working on thousands of guitars has made him one of the most sought-after luthiers in the country.

Just Arrived: Asher T-Deluxe and S Custom

Bill and his team make a fine vintage-inspired electric, as you can see with these two Tele-style T-Deluxe models, and the Strat-style S Custom.

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Why Buy From The North American Guitar

Secure payment methods

We accept all major credit and debit cards as well as PayPal or bank and wire transfers

Flexible finance options

We offer an array of flexible finance options so that you can secure your dream guitar

Safe and secure packaging

All instruments ship in triple-layered guitar boxes stuffed with packing peanuts

Global shipping

We use the most trustworthy couriers to give peace of mind no matter the location

No hidden fees or taxes

What you see at checkout is what you pay so there are no surprises at your door

72-hour appraisal period

All our guitars come with an appraisal period meaning easy returns if you’re not satisfied