New Arrivals

New Santa Cruz Guitars Arrive

'New Guitar Day' is always a great day here at The North American Guitar showroom, but when we have not one, not two, but SEVEN - yes SEVEN absolutely phenomenal Santa Cruz Guitars turn up at the showroom front door it feels like Christmas Day! This week we have been super busy getting all seven photographed, filmed and published on the site for you all to enjoy over the weekend. Our in house cameraman and content king Peter Calvert has been hard at work filming the sensational Ben Smith and Will McNicol for our fabulous product videos...

So what do we have that's 'just arrived' from the one and only Richard Hoover and his phenomenal Santa Cruz Guitar Team?

Santa Cruz 1929 OO All-Figured Mahogany


Welcomed internationally as both timely and timeless, the Santa Cruz 1929-00 has received sparkling reviews from the most prestigious publications in France, Germany, UK and the US. This instrument’s design pays homage to the simple and elegant instruments made for players enduring the Great Depression of 1929.

Vintage inspired appointments include scalloped bracing, a period correct script style logo done tastefully in Ivoroid and beautifully executed Ebony pyramid bridge, bridge pins, tuner buttons, head-plate and fretboard. The rosette is an exercise in austere elegance with a rich tortoise ring nestled in a vintage Ivoroid border. See and hear The Acoustic Guitar magazine’s review here.

Santa Cruz OM Custom Figured Walnut & Adirondack Spruce


This Santa Cruz OM Custom features an incredible set of Figured Walnut for the back and sides with an Adirondack Spruce top.

The OM is delightfully versatile. SCGC's OM players range from blazing flat picker James Nash to John Mayer and Elvis Costello. The Santa Cruz Guitar Company OM provides clean, loud mid-range and trebles that are complimented by a slightly predominant bass. Deeply appreciated for fingerstyle and contemporary flat picking work, the OM is SCGC's number one request.

Santa Cruz H13 Custom White Ebony & Torrefied Sitka Spruce


This gorgeous H13 model from Santa Cruz features a gorgeous set of White Ebony for the back and sides with a Torrefied Sitka Spruce top.

To place the bridge in the optimal position for power and maintain the longer string length, the neck needs to join the body at the 13th fret. Cool, huh? This is a gorgeous classic with power and presence expected from a much larger instrument. Perfect for aggressive fingerstyle blues and vocal accompaniment, the H-13 feels really sweet to hold.

Santa Cruz Tony Rice Signature Model

Indian Rosewood & 1930s Adirondack Spruce


The Santa Cruz Tony Rice Signature Model represents over 30 years of collaboration between the world’s foremost flatpicking icon and SCGC’s founding luthier, Richard Hoover.

Today’s model incorporates decades of refinement in response to players’ demands and the sophisticated evolution of the master’s technique. Never intended to be a copy of Mr. Rice’s iconic 1935 Martin D-28, the TR Model is voiced to showcase his stellar lead work with influences from Clarence White to John Coltrane.

Santa Cruz OO Custom Indian Rosewood & Adirondack Spruce


This Santa Cruz OO model features Indian Rosewood on the back and sides and an Adirondack Spruce top.

The OO is an ergonomic delight. This instrument delivers ease of playability and surprising volume for its size. Certainly not just a smaller version of the OOO, the OO is a specialised tool unto itself.

The 12-fret body and 24-3/4 inch string length tunes to pitch at lower string tension, making the action supple while requiring less of a stretch between frets. The size and voicing of the OO give it an exceptionally balanced EQ with a wonderful complex tone and remarkable projection. This serious instrument is surprisingly loud.

The OO’s portability makes it an excellent companion for composing and recording, and its sophisticated voice encourages players to explore undiscovered fretboard possibilities. Holding this guitar just feels right.

Santa Cruz Firefly Custom Cocobolo & Cedar


A great example of Santa Cruz's small-bodied Firefly model in Cocobolo and Cedar.

This cute little instrument boasts stunning Cocobolo back and sides with a Cedar top. The Firefly is a small-bodied acoustic guitar with a 24" scale length.

Santa Cruz OM Grand Custom Indian Rosewood & Sitka Spruce


The Santa Cruz OM Grand is a bigger, lusher, louder sister to their extremely popular OM model. In comparison, the OM Grand embodies the same elegance, only in increased quantity of volume, projection and bass. More isn’t necessarily better, though in the context of a band’s competing acoustic instruments the ‘more’ of the OM Grand assures the guitar’s rightful dominance in the ensemble.

We hope you enjoyed these wonderful videos produced by The North American Guitar team, and if you have any questions or would like any further information on any of these sensational Santa Cruz Guitars, then please call us on +44 (0) 207 835 5597 or email us on

Have a great weekend...and play lots of guitar!




Please login or sign up to leave a comment

Sort by

Other reads

Why Buy From The North American Guitar

Secure payment methods

We accept all major credit and debit cards as well as PayPal or bank and wire transfers

Flexible finance options

We offer an array of flexible finance options so that you can secure your dream guitar

Safe and secure packaging

All instruments ship in triple-layered guitar boxes stuffed with packing peanuts

Global shipping

We use the most trustworthy couriers to give peace of mind no matter the location

No hidden fees or taxes

What you see at checkout is what you pay so there are no surprises at your door

72-hour appraisal period

All our guitars come with an appraisal period meaning easy returns if you’re not satisfied