The North American Guitar | Unit 9, Waterside | 44-48 Wharf Road | London | N1 7UX
Call us on 0207 835 5597 or Via Email

Our New Showroom is Now Open!

On 23rd December 2016, we set out on an exciting new journey for The North American Guitar and moved into our new showroom - something that was rather emotional and never as easy as you might think!

When a company like ours embeds itself in a showroom and location, it enables us to build client trust, establish our roots, learn about the business strengths & weaknesses and build a reputation. So for us, moving was never going to be easy, especially when every wall hanger, chesterfield sofa, picture, rug and chair had been placed in a particular place or position by either my father, myself or Michael to create what TNAG had become.

But after having an incredible three years at Coda Studios in Fulham, we had outgrown the space and the time had come to move on to our next chapter, an all-new bigger and fresher TNAG HQ.

In our heads we knew what we were looking for. It had to be somewhere cool, and bigger with high ceilings, more wall space for exhibiting our luthiers’ stunning instruments, in a more central location that’s easier to find, with great acoustics for all of our fantastic video content. Somewhere where we can continue and build on the trust of our clients and enable us to grow our community of friends and clients who have a passion for the finest guitars and the luthiers behind them.

We had always wanted to be nearer to the main central train stations so that our clients, whether travelling from abroad or around the UK, could visit us more easily. We needed somewhere that would reflect the growth of the business over the past six years, enable us to host a variety of fantastic events and product launches and give us the space to grow our roster of luthiers and accessories.

Searching long and hard all over London for many months, we finally stumbled upon an incredible space in the location of our dreams, and here it is!


Here are the first few photos of The North American Guitar’s new showroom, in Old Street, London.






It has been an incredible journey so far here at The North American Guitar and we would like to thank all of our clients, new and old, for their support and continued passion for what we do.

We have some incredible new stock just arrived at the showroom and a host of wonderful events for the coming months. We are now taking appointments for the new showroom in order to give you 100% of our time and attention and, as ever, if you do just want to pop in, we never turn people away.

Click here to book your appointment now.

I look forward to welcoming you to our new showroom soon.


Ben Montague 

Managing Director
The North American Guitar

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