New Arrivals

Ritter Instruments joins the TNAG Roster

“…the German-Stradivarius!” PIXX Magazine

We are incredibly excited to announce that legendary German luthier Jens Ritter of Ritter Instruments has officially joined The North American Guitar roster. One of the most iconic builders in the world Jens has managed to take the electric guitar design to new and excited heights with playability and design. He has build guitars for legendary artists such as Prince and George Benson, been asked by leading museums all over the world to exhibit his work and held in high regard by the industry as an icon and one of the world’s most influential designers of electric guitars.

The North American Guitar will be his exclusive representative here in the United Kingdom and Ireland and will be offering a select number of yearly bespoke build slots as well as bringing in a selection of spec'd instruments for our London Showroom in Old Street.

We have been huge fans of Jen's work for some time now and are extremely excited to be representing his iconic instruments. There will be an official launch event held at our London Showroom on the 14th September (invitation to come) where Jens will be giving a talk on his work and unveiling two of his instruments for us.

We currently have two Ritter guitars in the build process which are available for pre order:

Jens Ritter Instruments Princess Isabella 'Dirty Blue'

  • Body - Quilted Redwood solid one piece
  • Body Colour - Dirty Blue
  • Body Finish - Transparent High Gloss hand polished
  • Neck - Mahogany
  • Construction - Set Neck
  • Fret Board - Ebony
  • Frets - 21
  • Fret Type - Ritter Custom Gold Guitar Frets
  • Scale - 24.75" (628.65mm)
  • Electronics - Vol & Tone
  • Pick Up - RITTER Fat-Jazz
  • Case - Ritter Standard

For more information please click here.

Jens Ritter Instruments Porsch - Red Champagne

  • Body - Flamed Ash
  • Body Colour - Red Champagne
  • Body Finish - Transparent High Gloss hand polished
  • Neck - Mahogany
  • Construction - Set Neck
  • Finger Board Inlay - Oval Rings (Flamed Ash)
  • Fret Board - Ebony
  • Frets - 22
  • Fret Type - Dunlop 6150 Frets
  • Scale - 24.75" (628.65mm)
  • Electronics - Vol & Tone & PU Switch
  • Bridge Pick Up - RITTER Humbucker HB-F-B
  • Neck Pick Up - RITTER Humbucker HB-F-N
  • Case - Ritter Standard

For more information please click here.


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