Summer NAMM Show Report

Summer NAMM in Nashville Tennessee! What a place! As soon as you get off the plane, you feel music running through the streets of this incredible city. I landed at around 1pm following a early 4am start leaving Montreal, after a successful trip to see our good friend and superstar luthier Michael Greenfield. The last time I was in this beautiful city was a little over 10 years ago when I flew out here to write my first album and boy has it changed. It is HUGE! I could not believe how much busier it has got, with so many more skyscrapers painting the skyline. But still at the core, a city built by music!

I arrived at my hotel and settled in before the big show opened! But before that the great guys at The Guitar Magazine and I met up for a a couple of beers and to listen to local music on Broadway. Nashville has the wonderful (and humbling) trait of every bar or club you walk into having a unbelievably talented band, singer or guitarist just entertaining the room.

Only the show, and a busy first day with our friend Jamie Gale and the Boutique Guitar Showcase. After an incredibly successful Boutique Showcase at the Winter NAMM show in Anaheim, Jamie was asked to curate a similar show for the Summer NAMM show. Filled with jaw dropping instruments from the likes of Lame Horse, Spalt, Sauvage Guitars, Di Donato Guitars, McSwain Guitars plus many. many more, the booth was packed with onlookers. Jamie and I have been discussing some very exciting plans for the show to come to London, so watch this space for an exclusive TNAG event at our London showroom very soon.

Big thanks to NAMM Organisers for asking me to do an interview for their website about The North American Guitar being at the show and what we were looking for.

Next up was a meeting with two of our favourite people, Chris & Jeremy Jenkins of Lame Horse Guitars. We have been planning our next builds for some time so it was great to finally get some time face to face to chat about the next batch of beautiful Lame Horse guitars coming into TNAG HQ and to also find out about their exciting plans for new models in their line. As most of you will know, Lame Horse are best known for their beautifully crafted LH14 (OO style) model. The duo’s phenomenal attention to detail in the finish of their guitars, and that outstanding signature tone of theirs is something that has really projected them this year. They have had a huge amount of press on both sides of the Atlantic and we are very excited to be bring in two more LH14s in a few months time.

Meeting up with guitar luthier legends is not something you get to do every day but at Summer NAMM this is just a normal day. James Trussart has to be one of the most popular stands at the show - it is constantly busy! But I managed to grab him for 10 minutes to chat about his new line and our plans for the rest of the year. Look out for a full review of his workshop and our guitars coming out in a few months in The Guitar Magazine.

I say this after every guitar show we head out to, but the best thing about attending a show like this is seeing your suppliers and clients face to face. Nothing beats sitting down with people you spend most of the week emailing or on the phone to for a proper catch up. And doing that with James & Ryan from Bourgeois Guitars was a real highlight.

As you may know, Bourgeois Guitars are a big part of The North American Guitar and we are huge fans of Dana’s work. As always, they have released a special edition NAMM Series which this year focused on their infamous slope D model. Sadly as all of these are in Brazilian Rosewood, TNAG is not able to bring any into the UK, but fear not, we have made up for it with a couple of really stunning instruments in our next order. Look out shortly in our incoming guitars section of the website for some of the new Bourgeois Guitars we are bring exclusively into the UK in around 4 months.

It was fantastic to see the newest addition to our roster of electric guitar luthiers, Chris Swope of Swope Guitars. Chris and his sublime collection of Stratocaster inspired guitars where the talk of the show. In fact, I overheard a few people saying his guitars were some of the best on display.

Last but not least was seeing Mr TV Jones. I first met Tom back at The Holy Grail Guitar Show in Berlin last year and fell in love with his own guitar line. On display at this Summer NAMM show was his new signature Spectra Sonic line…WOW! All I can say is these guitars look, feel and sound incredible. Watch this space!

Being my first Summer NAMM show I have to say I am really impressed, very well organised and filled with stunningly talent people! As with all of these shows, it is still pretty hectic, running around from meeting to meeting but it’s absolutely worth it. In a world of emails and phone calls, nothing beats sitting down (maybe over a beer) and talking face to face…and it does help that is is about guitars!


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