FOR IMMEDIATE RELEASE
NASHVILLE, TENN [MARCH 3, 2022]—Two of the world’s leading independent guitar stores, The North American Guitar (TNAG) and Carter Vintage Guitars (CVG), have announced they have merged.
Carter Vintage Guitars will become part of The North American Guitar and together they will pursue a shared mission to bring the world’s finest guitars and instruments to players, collectors, and enthusiasts worldwide. CVG co-founders Walter and Christie Carter will remain at the helm of the vintage instrument operations from their iconic location in Music City, Tennessee.
By combining TNAG’s expertise in luthier-built instruments and the premium guitar market, along with CVG’s extensive vintage inventory and expertise, the partnership will create an unprecedented online and in-store guitar-buying experience for discerning musicians.
“Partnering with CVG truly is an honor, but it’s also a strategic decision as we are not only bringing together two of the most respected guitar brands but two that are inherently complementary,” says TNAG’s CEO, Ben Montague.
“TNAG has worked over the last 10 years to develop the premium guitar market and to reshape how collectors and players source, play, and eventually, sell high-end instruments. Carter Vintage Guitars has the same philosophy in the vintage world and so this partnership really is about bringing together two trusted brands that will work together to build the future of our wonderful premium guitar market.”
“TNAG has set the standard for the modern guitar business in providing buyers with a friendly, personal online experience. We’ve always aimed to be Nashville’s friendliest guitar store, and TNAG will help us take that to the next level,” says CVG co-founder, Christie Carter.
The North American Guitar was founded in 2010 in London, UK, by Ben Montague and his father Robert Montague, CBE. In 2019, TNAG acquired Nashville’s longest standing music store, Cotten Music Centre. As part of the 2019 acquisition, TNAG relocated its HQ to Music City, Tennessee, to build out its mission of delivering the world’s finest guitars to players around the globe.
“I bought my son’s first guitar in 1988 from Cotten Music, the guitar shop that became TNAG in Nashville,” says CVG co-founder, Walter Carter. “History is the foundation of our business and we’re thrilled to be a part of the music store with the longest legacy in Nashville. TNAG is the perfect partner to deliver the world’s finest guitars to players and collectors everywhere.”
Joining these two guitar powerhouses will create the ultimate online destination for the world’s finest guitars and instruments.
TNAG is a family-founded business started by a father and son with the goal of bringing the world’s finest guitars to enthusiasts around the globe. Representing the most skilled luthiers and handmade guitar brands, TNAG is the number one destination for boutique and custom guitars for discerning players and collectors alike, both online and in their Nashville showroom.
About Carter Vintage Guitars
CVG is one of the most respected brands in the vintage instrument business. Also a family-founded company, CVG was created by a husband-and-wife duo who bring 50+ years of collective industry experience and unmatched historical knowledge of fretted instruments. Walter and Christie Carter are legendary supporters of musicians and enthusiasts of the instruments they play.
Will the Carter Vintage Guitars location change?
No. Walter and Christie Carter will continue to lead the vintage instrument operations from their iconic location at 625 8th Ave S, Nashville, TN.
Will there be a name change in either company?
No. The Carter Vintage Guitars brand will remain but will be incorporated under the parent brand The North American Guitar.
Will both TNAG and CVG websites be operational? Or just one?
Right now, both websites will remain operational. The first thing will be to ensure that all CVG inventory is available to purchase online and ship globally, in line with TNAG’s mission to provide the finest guitars to players and collectors anywhere in the world. The merger opens the iconic treasure chest of CVG vintage instruments to a global online audience.
Will TNAG move its operations to the CVG location?
The North American Guitar will look at options to consolidate all inventory (new boutique guitars as well as all vintage and pre-owned) under one roof in Music City to truly become the number one destination in the world (both online and physically) for the finest guitars.
What role will Walter and Christie Carter play in the business moving forward?
Walter and Christie Carter will continue to be key players, just as they have for the last 10+ years. They will be founders and ambassadors of the brand moving forward and all customers who have relationships with either Walter or Christie ought to continue in the way they always have.
Will the CVG staff be retained?
Yes. CVG staff are integral to the smooth operation of the business.
Will the TNAG staff remain unchanged?
Yes. Customers who have built relationships with key TNAG salespeople should continue to rely on them to find their perfect instrument.
How many guitars will be in the new inventory once merged?
Around 2,000 examples of the world’s finest new and vintage guitars will be available for purchase online and shipped globally due to the merger.
Will all guitars be available to buy online and be shipped worldwide?
Yes. This is critical to TNAG’s mission.
My guitar is currently on consignment with CVG. Who now has possession of this and who do I contact?
Customers who have guitars consigned with CVG shouldn’t worry—your inventory is in the same place, under the stewardship of the same people: Walter and Christie. The only change is that the merger will open your instrument up to a larger, global online audience.
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