New Arrivals

Welcome The Santa Cruz Guitar Company

Santa Cruz, California has more luthiers per square mile than anywhere else in the world, including the likes of Ed Claxton, Jeff Traugott, Rick Turner, Scott Walker and Stephen Strahm, the list goes on and on. However, what many do not know is that Richard Hoover and the Santa Cruz Guitar Company was in fact the starting point for many of the world's finest luthiers, many of whom are on our roster, including Isaac Jang, Stephen Strahm and Scott Walker and is one of the bed rocks of the acoustic guitar world.
Ask Richard Hoover what his company is at the heart of its business and the first thing that will come out of his mouth is that the SCGC is a custom shop, and the companies aim is to offer its customers and the guitar market the worlds finest hand made instruments. Which is why we are incredibly proud and excited to announce that after many years of discussions The North American Guitar and The Santa Cruz Guitar Company are finally joining forces, and that TNAG will become the UK’s exclusive custom shop dealer offering the UK and indeed Europe some of the most sensational Santa Cruz guitars available in the world.

Here is a wonderfully insightful video into the world of Santa Cruz Guitars and why we are so honoured to be representing them…
Here is what we will be bringing in to our showroom in London over the next few weeks.

1934D Mahogany:

An absolutely stunning 1934D in Mahogany and Adirondack Spruce, with classic herringbone purling, scalloped/advanced X Adirondack bracing and vintage ivoroid rosette…and true hat tilt to the powerhouse that was the original 1934 D.

FTC in Maple & FTC in Mahogany:

Being huge fans of Eric Clapton, we couldn't start our Santa Cruz Guitar relationship without ordering an FTC in Maple and a sister FTC in Mahogany. Voted ‘Guitar of the Year’ by Acoustic Guitar magazine, the FTC is one of SCGC's most popular models.
“GUITAR OF THE YEAR” – Acoustic Magazine, 2016
“The FTC looks and sounds like nothing else out there and on this evidence, you’d be hard pushed to find anything, regardless of price, that looks and sounds better – or even comes close.” – Acoustic Magazine

OOO Custom Koa Sunburst:

This is going to be out of this world! A beautifully crafted OOO in high grade Koa Back & Sides with a sunburst finish. Known for having a seductive open and airy ambiance, the OOO instrument is a perfect fit for the fingerstyle players out there.

**images coming soon - currently in production**

Click here for full spec breakdown

Look out for more blogs, interviews and features on Santa Cruz over the next few months and for more information on any of the Santa Cruz guitars listed on our website, or to order your very own bespoke custom shop Santa Cruz guitar, please email us on or call us on +44 (0) 207 835 5597.
Global Shipping is free on all orders.
Have a wonderful weekend.


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