The North American Guitar


Work with the world’s greatest luthiers

Working in detail with a client from start to finish is an absolute joy. Going through wood selection, tonal requirements, string spacing, nut widths, top choice and all the other finer details that come with the bespoke process helps us to understand you as a player and in turn helps you reach your goals as a musician. And that’s exactly why we do this.

Our goal has always been to provide the very best service to all our customers, whether they are buying a capo online, are in our showroom buying a dream instrument, or buying completely bespoke, we want to provide our customers with the very best service at all times and satisfy their requirements. Our customers trust us to provide the best product at any price point.

This ‘trust’ element is the core to The North American Guitar and to our Bespoke service. From everyone in the team who works here, to all the luthiers we represent, without trust we could not do what we do.

Our aim is to find and source you that dream instrument and assist in any way possible though guidance and advice from start to finish.

Latest slots

The bespoke process

Our goal is to provide clarity, advice, and trust throughout the entire process from choosing your luthier through to delivery of your guitar

Choose your luthier

From the world’s finest builders

At TNAG, we represent the world’s finest guitar builders from around the world. We’re in a lucky position where luthiers guarantee us build slots, which means we have availability many years in advance of their personal waiting list. So if you’re looking for a bespoke build, chances are you’ll be able to get your dream slot quicker with TNAG. All you need to do is put down a 35% deposit to lock in your slot and the process begins.

Spec your guitar

With a dedicated TNAG Bespoke expert

At this stage, you’ll work with a TNAG Bespoke expert to discuss your personal requirements as we help bring your ideas to life in a formal specification that your luthier of choice will build. We’ll guide you through the process of all ergonomic, aesthetical and tonal considerations as well as any special appointments you may desire. The sky’s the limit and this is the fun part where you’ll work with us closely. 

Your build begins

You’ll be updated every step of the way 

Now we have your spec confirmed and it’s in the hands of your luthier, the build begins. This is often the hardest part as you’ll have to wait for your instrument, but you’ll be kept informed at every step of the way via progress updates every month from your dedicated TNAG Bespoke expert. You’ll get pictures from the workshop, insight into the process and how it’s developing, but crucially you’ll get to know your guitar right from the moment it hits the bench. At the end of this process, you’ll have a documented ‘build thread’ of your bespoke experience.

Available bespoke slots

Trade in, consign, sell, or finance

One of the biggest advantages of buying a bespoke guitar through The North American Guitar rather than direct is because we can accommodate many different financial situations to make your dream come true. With TNAG Bespoke, you can trade a guitar in against the cost of your build, consign or sell your guitar via our Exchange service (in some cases we might be interested in buying guitars from you), and finance either all or part of the cost. None of these are possible going direct. We offer a five-day ‘cooling off’ period for deposits to ensure you have made the right choice and, of course, we are here to assist in any way possible should your circumstances change.

Read more about financing

Why Buy From The North American Guitar

Secure payment methods

We accept all major credit and debit cards as well as PayPal or bank and wire transfers

Flexible finance options

We offer an array of flexible finance options so that you can secure your dream guitar

Safe and secure packaging

All instruments ship in triple-layered guitar boxes stuffed with packing peanuts

Global shipping

We use the most trustworthy couriers to give peace of mind no matter the location

No hidden fees or taxes

What you see at checkout is what you pay so there are no surprises at your door

72-hour appraisal period

All our guitars come with an appraisal period meaning easy returns if you’re not satisfied