The North American Guitar | Visit Our Nashville Showroom
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Bespoke Service

One of the biggest joys we get from our TNAG bespoke service is seeing and hearing how happy our customers are when they receive their custom, handbuilt instrument. Yes the wait can be tough and the silence painful but nothing compares to when the box finally arrives at their door and the case is opened for the first time to reveal the instrument of their dreams. Nothing, and we mean nothing, beats that!

Working in detail with a client from start to finish is an absolute joy. Going through wood selection, tonal requirements, string spacing, nut widths, top choice and all the other finer details that come with the bespoke process helps us to understand them as a player and in turn helps them reach their goals as a musician. Which we must not forget, is why we do this.

Our goal has always been to provide the very best service to all our customers, whether they are buying a capo online or are in our showroom buying a handbuilt Greenfield G4, we want to provide our customers with the very best service at all times and satisfy their requirements. Our customers trust us to provide the best product at any price point.

This ‘trust’ element is the core to The North American Guitar and TNAG Bespoke service. From everyone in the team who works here to all the luthiers we represent, without trust we could not do what we do.

This year we feel incredibly honoured to have seen more bespoke orders come through our TNAG Bespoke service than any year before, and we truly feel this is down to the service, information and transparency we provide and, of course, the phenomenal luthiers we represent.

Our aim is to find and source you that dream instrument and assist in any way possible though guidance and advice from start to finish.

We are able to tailor a financial package that suits your circumstances, whether this is through any of our finance options, such as TNAG LayAway and our TNAG Buy with Confidence, we are here to help. We offer a five-day ‘cooling off’ period for deposits to ensure you have made the right choice and, of course, we are here to assist in any way possible should your circumstances change.

So for more information on TNAG Bespoke please do not hesitate to contact us on +44 (0) 207 835 5597 or email
Since the birth of The North American Guitar in 2010, the bespoke instrument process has been at the heart of our business model.
From the initial consultation at our London showroom or via phone or email with one of our guitar experts, to the delivery of the finished instrument, we advise and guide you through the process from start to finish.
Our wealth of knowledge and experience is at your disposal throughout the process, to ensure, your next instrument will be unique, beautiful and created just for you. 
During your consultation, we will discuss all your tonal and ergonomic requirements...

...and talk about design and inlay concepts and possibilities... well as advising on the finest tonewoods available, all with the aim of providing the perfect instrument for you.

Please find below a number of testimonials from previous TNAG Bespoke clients:
“Great service from the TNAG bespoke team from shaping the original idea, helping with the spec of woods and design, working with the luthiers right through to delivery. Truly personal service.” GC
"I had never thought about having a guitar built just for me until I found TNAG and met Ben and his team. Right from the start, I felt they knew exactly what I was looking for in my head and heart. Searching for the tone..from start to delivery I loved every minute of the process.."PB
"I read so many interviews and articles about the likes of the Somogyi, Greenfield, Kostal, Traugott etc..and the responsive guitar, I finally decided I was ready to find that 'holy grail' guitar, the one I could say 'this is it'! After two consultations and many emails discussing wood options, and my favourite luthiers, I took the plunge. The sad thing is this won't be my last guitar!" JS
TNAG Bespoke, here to make your dream guitar a reality. For more information, please get in contact by emailing us.

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