Luthier
Red Rocket Guitars
- Founder
- Matt Nowicki
- Location
- North Carolina, USA
Red Rocket creates vibe-soaked guitars inspired by the tail lights on a ’59 Caddy, the two-tone paint on a ’51 Indian Chief dripping with chrome, neon on old diners and cover art from cool old pulp sci-fi magazines; guitars that look like they are from another era but feel like a finely detailed boutique instrument made just for you.
Luthier Matt Nowicki the one who chooses the lumber, wires the parts, does the cutting, sanding, painting, polishing, and as he says, "I’ve got the splinters to prove it." He came to guitar building with a background in sculpture, design and photography, bringing a strong sense of balance and proportion, and an eye for adding those funky little details.

“Guitars are intensely personal and have so much incredible history behind them. And let’s face it, they’re just plain fun.”
Private Reserve level woods, vintage tone caps and custom wound pickups, custom binding and purflings are just the start. We mix vintage vibe with the best contemporary guitar building techniques to create modern classics with roots in the golden age of guitars.
Red Rocket Guitars are individually spec’ed and made to order. We will make you the guitar you want, with the look, feel and sound you have been looking for, using the best available materials and parts from the USA. It begins with hand-picked lumber, each board approved by you, your choice of custom made purflings and binding, the best pickups, custom wound to your specs, custom finishes and colors, and your perfect neck. These guitars are made and finished by a person, not mass machine-molded, so every fret is dressed and polished to a mirror shine and the neck feels smooth and fast and is made to be played.
I love thinking up new combinations of colors, wood, and sound and seeing the instrument emerge at the end into something that has a life of its own.