The North American Guitar

Privacy Policy

Updated: April 21 2021

  • The Website is owned and operated by The North American Guitar Nashville LLC, 434 Houston St Suite 131, Nashville, TN 37203, United States.

    We reserve the right to suspend or terminate your access to the Website at any time, with or without notice or explanation, if we believe you are violating the Terms in any way.

    Rights of use
    All intellectual property rights, including copyright, in the content accessible (or available for download) on the Website, including text, pictures, graphics, video, audio material, software or any other form (Content) belong to The North American Guitar Nashville LLC or its licensors. All rights are hereby reserved.
  • The Website and the Content may only be used for your personal, non-commercial use.

    For this purpose alone you may retrieve and display the Content on a computer screen. You may also print out, but not photocopy, one copy of individual files on paper and store files in electronic form on disc, but not on any server or any other storage device connected to a network where the Content could be accessed by other users.

    Except as set out above, you agree not to download, copy, reproduce, modify, store, archive, show in public, redistribute or commercially exploit in any way any part of the Content without the prior written permission of The North American Guitar Nashville LLC. You agree not to use the Content or the Website for any illegal or improper purpose, nor for any purpose which might infringe the rights of others, or which might harass or cause inconvenience of distress to any person.

    You also agree to abide by all copyright notices and restrictions attached to the Content and not to remove any such notice or restriction, or alter the Content in any way.

    If you wish to re-publish, re-distribute or exploit the Content in any way you should address a request for permission to The North American Guitar Nashville LLC at hello@thenorthamericanguitar.com

    By registering with us you will:
    • Open a single account in your own name
    • Use an appropriate username (you must not seek to pass yourself off as someone else or pick a username which is offensive, defamatory or otherwise likely to be deemed by us to be unacceptable)
    • Keep your login details and password secret
    • Provide us with your true and accurate year of birth
    • Let us know if you suspect any unauthorised use of your account
  • You will be able to access your registered details with your email address and password.

    You will be able to keep your information up to date by logging in and updating your profile.

    We may suspend terminate or prevent your registration at our sole discretion. This may be because, for example, we consider that you have breached or will breach these Terms or our community guidelines or someone has reported abuse.

    Where we suspend, terminate or prevent your registration, you must not attempt to re-register or submit content (e.g. using someone else's registration), without our permission. The period of any suspension depends on all the circumstances.
  • Third parties are permitted to link to stories within the Website, using the URL and quoting the headline and the source website. Content must not be reproduced on a third party site without express authorisation from us.

    A third party must ensure that nothing on its own web site suggests or could be understood to imply that any part of the Website is part of its own website unless the third party has obtained the prior written approval of The North American Guitar Nashville LLC.

    We reserve the right to withdraw any permission without explanation or notice if in its sole judgement use of such links is excessive or inappropriate. The North American Guitar Nashville LLC also reserves the right to change the location and nature of files within the Website without explanation or notice; it is the responsibility of the third party to check and update links. Third parties must not deep-link to, or frame or use other techniques to enclose any part of the Website.
  • The North American Guitar Nashville LLC may on occasion run competitions or prize draws either on its own behalf, for other parties or in conjunction with commercial partners. These will be subject to additional rules and conditions which will be made available at the time of any such competition. For more information see terms and conditions. You can see the full terms and conditions for the current Collings C10 giveaway here: https://thenorthamericanguitar.com/pages/2021-collings-competition-rules 
  • When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

    We collect Device Information using the following technologies:

        - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

        - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

        - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

    Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal info), email address, and phone number.  We refer to this information as “Order Information.”

    When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

  • We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

    Communicate with you;

    Screen our orders for potential risk or fraud; and

    When, in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

    We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

    We use the Device Information that we collect with Zendesk Chat to help us to provide you with a personal service during your time viewing our website. This information is processed by Zendesk Chat in accordance with their Cookie Policy and Privacy Policy (https://www.zendesk.com/company/customers-partners/privacy-policy/).

    We use Device Information that we collect to provide you with tailored adverts on Facebook, Instagram and Google Display Network.

    We use Device and Order Information that we collect to send you our Email newsletter unless you have opted out of receiving any email marketing in our online checkout. We use MailChimp as our email platform in accordance with their Privacy Policy (https://mailchimp.com/legal/privacy/).

    We use Order Information that we collect to manage orders and accounting in Xero, and are protected by their Privacy Policy (https://www.xero.com/uk/about/terms/privacy/)

    We use Order information that we collect to contractually fulfil you order using our chosen couriers DHL, Royal Mail and FedEx. This is done in accordance with each courier’s own Privacy Policy, and Order Information is never shared for any other reason than this.

  • We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.  We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

    Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

  • As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

    You can opt out of targeted advertising by following the links below:

    FACEBOOK - https://www.facebook.com/settings/?tab=ads

    GOOGLE - https://www.google.com/settings/ads/anonymous

    BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

    EMAIL: Unsubscribing at the bottom of any email you receive from us.

    Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

  • Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

  • If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

    Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

  • When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

  • his California Privacy Notice (“Notice”) is for California residents and supplements our Privacy Policy. Under the California Consumer Privacy Act (“CCPA”), you have the following rights:

    Right to Know: You have the right to request that we disclose to you the Personal Information we collect, use, or disclose, and information about our data practices.

    Right to Request Deletion: You have the right to request that we delete your Personal Information that we have collected from you.

    Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

    To exercise your “right to know” or your “right to request deletion” contact us using the info below. 

    Please note that to protect your information, we may need to verify your identity before processing your request. In some cases, we may need to collect additional information to verify your identity.

    Under the CCPA, you may exercise these rights yourself or you may designate an authorized agent to make these requests on your behalf. In most cases, we will facilitate your request through automated tools available through your password-protected account.

  • We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

  • For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@thenorthamericanguitar.com or by mail using the details provided below:

Why Buy From The North American Guitar

Secure payment methods

We accept all major credit and debit cards as well as PayPal or bank and wire transfers

Flexible finance options

We offer an array of flexible finance options so that you can secure your dream guitar

Safe and secure packaging

All instruments ship in triple-layered guitar boxes stuffed with packing peanuts

Fully insured global shipping

We use the most trustworthy couriers to give peace of mind no matter the location

No hidden fees or taxes

What you see at checkout is what you pay so there are no surprises at your door

72-hour appraisal period

All our guitars come with an appraisal period meaning easy returns if you’re not satisfied