The North American Guitar exchange

Photography Guidelines

It’s as simple as photographing your guitar using our guidelines, collating all the information you can about your guitar, and then submitting that info on the form here. We’ll then be in touch within 24 hours to confirm your listing.

Do:

  • Photograph your instrument in natural light.
  • Be honest and thorough. Make sure you capture any special features which you think will help sell the guitar. Also, make sure to document any dings, marks or imperfections on the instrument.
  • Photograph on a clear, crisp background (where possible). Try to avoid taking photos with mess/clutter that will distract the focus.
  • Avoid reflections in the instrument.
  • Provide brand authenticity, such as certificates (where possible).

Don't:

  • Take the photographs with flash or in the evening.
  • Photograph in front of a window.
  • Take the 1st image on a stand (this requirement does not apply for all photographs).
  • Cut part of the picture out.
  • Use stock photographs from the internet (images should be your instrument not general images from a manufacturer's website).

Choosing the correct camera mode

The images used to list your instrument are square format 1:1 images, with this in mind we would suggest selecting this option on your camera/phone. On an iPhone this is as simple as scrolling across the different formats under your viewfinder, on Android you will have to select picture size and then select 1:1 as the ratio.

Image #1 is the most important image

The first photo that appears in the listing is crucial as this will be the first that appears on the listing page. It's imperative that this images is a close-up of the guitar body taken on a white (or as near white as possible) background. Where possible, please avoid using a stand as this can sometimes obscure key parts of the guitar. To achieve this shot, lean your instrument against a wall and position as upright as possible (if you are not comfortable with leaning your instrument, ask someone to hold the instrument at the headstock and make sure they are not in the shot). The body should not be at an angel; it should be straight on.

We will need the following images

1. Front, close up of the body

Ensure that this image contains the whole body of the guitar and the bottom of the fretboard. The image should not be cropped and no parts of the guitar should be cut out.

2. Back, close up of the body

The focal point of this photo is the back wood of the instrument. This photo should frame the back body of the guitar and show off those gorgeous woods.

3. Full front shot

This image needs to include the full guitar front view. We need to be able to see all the way from the headstock to endpin for this one, to best represent the guitar in its full glory.

4. Full back shot

This image should include the full back of the guitar, with no parts cropped out. We should be able to see the back of the headstock, neck and body for this shot.

5. Front of headstock

Take a straight on image of the headstock, showing the logo(if applicable), turning pegs and headstock veneer.

6. Back of headstock

Photograph the back of the headstock, straight on and vertical. Here we need to see the back veneer and the back of the turning pegs.

7. Any additional shots

Use image 7 to show any additional details, including your case if applicable. We recommend photographing any dings, marks or imperfections here. Otherwise photograph any additional details or features which you think will help sell, get creative with angels, sound ports, cutaways, bindings etc...

Any additional shots

Show any additional details, including your case if applicable. We recommend photographing any dings, marks or imperfections here (if applicable). Otherwise photograph any additional details or features which you think will help sell, get creative with angels, sound ports, cutaways, bindings etc...

Ready to sell your instrument?

Why Buy From The North American Guitar

Secure payment methods

We accept all major credit and debit cards as well as PayPal or bank and wire transfers

Flexible finance options

We offer an array of flexible finance options so that you can secure your dream guitar

Safe and secure packaging

All instruments ship in triple-layered guitar boxes stuffed with packing peanuts

Fully insured global shipping

We use the most trustworthy couriers to give peace of mind no matter the location

No hidden fees or taxes

What you see at checkout is what you pay so there are no surprises at your door

72-hour appraisal period

All our guitars come with an appraisal period meaning easy returns if you’re not satisfied